University of Applied Sciences Ludwigshafen am Rhein
Master of Business Administration (MBA) with an international approach and focus on sustainable management and sales concepts, using real-world examples from today's wine
Success in business is no longer just dependent on the quality of the product. Managers face numerous challenges for sustainable business management, including globalization, climate change, shifts in customer behavior, and running large companies with more complex workflows (and greater risks), to name just a few examples. To be successful domestically and abroad, managers must be able to recognize and effectively evaluate business opportunities in the marketplace and pursue them in a sustainable way. That also holds true for business in the wine industry.
Business management and sales skills
Sustainable business management and sales skills are at the center of this programme. Practical problem-solving strategies and business tools are taught using real-world examples from the wine industry....