The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

我们的全球 MBA 课程旨在培养专业人士在国际环境中的领导能力。该课程将为您提供管理学科各个方面的知识和技能，包括人员管理、战略发展以及财务决策和控制。

在国际市场营销MBA课程是专为学生与基于实习，咨询或学位论文可以是个人项目一起进行学术模块。 我们装备毕业生战略渊博的知识，市场营销，领导力，财务，全球业务和创造力。